Social media isn't just about posting—it's about building relationships, establishing authority, and driving real business results. PicStar's strategic social media marketing helps you connect with your audience, generate leads, and grow your brand presence across all major platforms.
We start with a comprehensive strategy tailored to your business goals:
• Platform Selection: Focus on channels where your audience is active
• Audience Research: Understand who you're speaking to and what they care about
• Content Planning: Strategic mix of content types and topics
• Competitive Analysis: Learn from competitors and identify opportunities
• Goal Setting: Define clear, measurable objectives
• KPI Tracking: Monitor metrics that matter to your business
Engage your audience with compelling, on-brand content:
• Graphic Design: Eye-catching visuals optimized for each platform
• Copywriting: Persuasive captions that drive engagement
• Video Content: Short-form videos for maximum impact
• Motion Graphics: Animated content that stands out
• Stories & Reels: Platform-specific content formats
• Infographics: Make complex information digestible
Build relationships and foster engagement:
• Daily Monitoring: Stay on top of comments and messages
• Response Management: Timely, on-brand engagement with your audience
• Reputation Management: Address concerns and build trust
• Conversation Starter: Proactive engagement to boost interaction
• Community Building: Cultivate loyal brand advocates
Amplify reach and drive conversions with paid campaigns:
• Campaign Strategy: Objective-based advertising approach
• Audience Targeting: Reach exactly who you want
• Ad Creative: Compelling visuals and copy that convert
• A/B Testing: Optimize for best performance
• Budget Management: Maximize ROI with strategic spending
• Performance Reporting: Clear insights on ad effectiveness
• Page management and optimization
• Organic content and paid advertising
• Facebook Groups for community building
• Facebook Shops for e-commerce
• Feed posts, Stories, and Reels
• Instagram Shopping integration
• Influencer collaboration
• Hashtag strategy and optimization
• B2B content and thought leadership
• Company page optimization
• LinkedIn advertising
• Professional networking and lead generation
• Channel optimization
• Video content strategy
• YouTube advertising
• SEO for video discovery
• Viral content creation
• Trend participation and challenges
• TikTok advertising
• Younger audience engagement
• Real-time engagement and news
• Thought leadership and conversations
• Trend participation
• Customer service and support
Educational: Share valuable insights and build authority
Promotional: Drive sales with strategic offers
Behind-the-Scenes: Humanize your brand
User-Generated Content: Leverage customer advocacy
Testimonials: Build trust with social proof
News & Updates: Keep audience informed
Interactive: Polls, quizzes, and engagement posts
Video Content: Demonstrations, tutorials, and stories
• Essential: 3-4 posts per week
• Professional: 5-6 posts per week (recommended)
• Premium: Daily posting with stories/reels
• Lead Generation: Drive qualified prospects to your business
• Brand Awareness: Increase recognition and reach
• Engagement: Build active, loyal communities
• Website Traffic: Drive visitors to your site
• Sales: Convert followers to customers
• Customer Service: Support customers where they are
Ready to Dominate Social Media?
Get Your Social Media Strategy Consultation →